Bachelor in International Trade and Marketing (bilingual program English / French)

The Bachelor Degree in International Trade and Marketing (bilingual English / French program) prepares students for careers in international business and gives them all the necessary tools to exercise a marketing function in an international environment. The Graduates will be trained in management and international finance, in order to be operational in business quickly or continue their master's course.

CONTENT OF THE TRAINING PROGRAM (03 YEARS)

Teaching units (TU): Management Concepts and Techniques

  • Management
  • Typologies and Organizational Culture
  • Corporate Culture and Cross Cultural Management
  • Marketing: Consumer's behavior
  • Market Research- Product - Price - Place- Promotion
  • Sales Techniques- Sales Force
  • International Trade Technique
  • International Marketing
  • Budget Management
  • Marketing and Research & Development
  • General Accounting
  • Cost Accounting
  • Corporate Accounting
  • Macroeconomics
  • Monetary Economics
  • Financial Analysis
  • Cash Management
  • Total Quality Management
  • Human Resources Management
  • Operations Management
  • Supply Chain Management
  • International Marketing

TU. Professional Behavior - Legal and Political Culture

  • Geopolitics
  • Law
  • Law of Obligations
  • Legal Aspects of International Trade
  • International Trade Theories
  • Contracting in International Trade
  • International Tax System
  • Academic Writing Skills
  • Commercial and Corporate Law

TU. Mastery of Techniques - Data Processing

  • Mathematics
  • Descriptive Statistics
  • Matrix Calculations & Multivariate Functions
  • Applied Computer Science
  • Information Systems Management (MSI)
  • Financial Mathematics
  • Financial Decisions

TU. Initiation to Research - Socio-Economic Environment

  • Supervised Research Actions
  • Macroeconomics
  • Community Service
  • Banking Techniques
  • Project Management

TU. Languages - Civilizations

  • Business English
  • Techniques of Expression and Communication in French
  • Personal Development
  • Modern Languages 2 (Korean - Japanese - Chinese)

TU. On-the-job Immersion

  • Work / Study Program Report

TU. Business Creation and Management

  • Social Entrepreneurship
  • Monetary Economics
  • Corporate Accounting
  • Financial Analysis
  • Cost Accounting
  • Business Management and Trade Strategy
  • Corporate Strategy
  • International Economy
  • Logistics
  • Supply chain and costums Compliance
  • Financing International Trade
  • Entrepreneurship (Business Plan)

TU. Corporate Financial Environment

  • Operation and Service Management
  • Market Finance
  • Regional Stock Exchange (BRVM)
  • International Business Environment

TU. Operational management

  • Production Management
  • MS Project 2010
  • Introduction to Project Management

ADMISSIONS

Admissions in 1rst 2nd & 3rd Year

  • All students graduating from the secondary can apply to the 1rst year of this Bachelor degree.
  • Direct admissions in both year 2 and year 3 are feasible based on the admissions committee approval.