Bachelor in International Management (Bilingual program: English / French)

The objective of the Bachelor Degree in International Management (Approved bac + 3) is to prepare students for careers in international business. Beyond teaching the fundamentals of management, the program also aims to develop certain skills in Marketing, Management, Human Resources Management and International Finance in order to promote a good mastery of the International Business and Corporate Environment.

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CONTENT OF THE TRAINING PROGRAM (03 YEARS)

Teaching Units (TU): Management Concepts and Techniques  

  • Management Typologies and Organizational Culture
  • Corporate Culture and Cross Cultural Management
  • Marketing: Consumer's behavior
  • Market Research- Product - Price - Place- Promotion
  • Sales Techniques- Sales Force
  • Services Marketing
  • International Marketing
  • General Accounting
  • Cost Accounting
  • Corporate Accounting
  • Macroeconomics
  • Monetary Economics
  • Financial Analysis
  • Total Quality Management
  • Human Resources Management